![]() ![]() Outside of a few rare exceptions-La-Z-Boy immediately comes to mind-the furniture customer does not shop by brand. That’s the dirty little secret of the furniture business: Brands are pretty much meaningless when a consumer is shopping for a sofa or a new bedroom set. In that context, a little north of $35 million isn’t all that much to spend.) (By point of comparison, that was the same amount Authentic offered when it tried to buy a broken and bankrupt Brookstone earlier this year their Vince Camuto deal, done with a partner, had a price tag of $375 million. Then again, it paid virtually nothing for them: $38.5 million. Henredon's Chloe Sofa Courtesy of Henredonįirst off, Authentic-which already manages a stable of big brands (including the recently acquired Vince Camuto and Nine West), but is new to furniture-picked up some real legacy names: Thomasville, Drexel, Broyhill and Henredon.
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